Learn how to use Hightouch and Coalesce to activate your Snowflake data and put richer insights in the hands of your sales and marketing teams.
Doug Barrett, Principal Solutions Architect and Anjie Wang, Senior Enterprise Solutions Engineer at Hightouch, explain how to transform data into valuable insights and power personalization across your stack by building reverse ETL pipelines.
This session includes product demos and Q&A, co-hosted by Armon Petrossian, CEO at Coalesce. You’ll learn how to:
- Build predictive models and activate quality Snowflake data sets with Coalesce
- Use predictive models to build audiences for ad platforms & CRMs with Hightouch
- Create a solid data foundation for future AI/ML initiatives