Fit for the Future: How RSG Group’s Lean Team Built a Scalable, AI-Ready Data Stack

Building a modern, AI-ready data strategy with RSG Group’s playbook

RSG Group—the global fitness brand behind Gold’s Gym, McFIT, and JOHN REED—transformed its fragmented, manual data operations into a modern, automated analytics platform. With a lean team supporting 900+ studios across 30 countries, RSG Group replaced brittle pipelines and slow onboarding with governed, low-maintenance workflows that empower the business with faster insights and AI-driven innovation.

In this session, Christopher Rüge, Head of Data & Business Intelligence at RSG Group, will share how the team built a scalable, AI-ready data stack using Snowflake, Fivetran, and Coalesce.

What you’ll learn:

• How RSG Group cut data integration time from 80 hours to 30 minutes
• Strategies to establish end-to-end lineage and ensure GDPR compliance with Coalesce
• How governed transformations enable self-service analytics across the business
• Ways to lay a strong foundation for AI use cases such as personalization, churn prediction, and operational insights